Zastosowanie klucza kodowego jako narzędzia analizy etyki komunikacyjnej (na podstawie dyskusji o wyborze naczelnika ZHP)

The article presents the problem of contemporary communication ethics, in perspective Polish Scouting and Guiding Association. research material comes from fanpage Z24 on Facebook, therefore, specificity Internet language is included study. On basis a review literature related to ethics 34 indicators ethical are extracted, formed key code. To prove scientific value code analysis content was described 14 determinants. It found that aspects both (use polite phrases, expressing kindness, using factual arguments respecting partners as equal) unethical (manifestations hatred, mockery insult, personal arguments, vulgarizing statements). A two-fold “us-them” opposition also identified: 1) members people outside organization, 2) inside organization representing different views.